What elements are normally included in the body of a formal proposal?
What will be an ideal response?
Answer: The body of a formal proposal can contain any or all of the following elements: facts and evidence to support your conclusions, the proposed solution (what you have to offer), the work plan, a statement of qualifications, and a breakdown of costs.
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The recoverability test is used to determine any impairment loss on which of the following types of intangible assets?
a. Indefinite life intangibles other than goodwill. b. Indefinite life intangibles. c. Goodwill. d. Limited life intangibles.
Which situation below would be considered as a conflict of interest in the selection of an advertising agency?
A) the advertising agency is owned by a larger company B) the advertising agency already represents a similar product or company C) the advertising agency outsources creative work D) the creative works for more than one client