When MPR professionals offer a story to the media that is newsworthy, this means all of the following EXCEPT that
A) they have something worth covering.
B) the story is objective and therefore interesting.
C) the medium has an ulterior motive for publishing it.
D) it tends to drive audiences to the medium covering the story.
E) the story idea contains certain themes that hook audiences.
C
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Curation tools are used to develop online portfolios on specific topics
Indicate whether the statement is true or false.
An internal rate of return analysis ________
A) calculates the rate of return based on the plan's discounted cash flows and compares it to the company's required rate of return B) estimates the expected sales volume or time period required for a company to break even and rates a proposed project along the lines of how soon the break-even point is reached C) compares investment projects of unequal lifespans or scales of investment and predicts the short-term viability of one project with reference to the other D) incorporates the time value of money by discounting the cash flows from the proposed project to their present value using the discount rate