The first three cars I bought all fell apart around 50,000 miles. It was called planned obsolescence and no one seemed to care until companies entered the market that promised 70,000, then 80,000, and finally 100,000 warranties
What sets a great car apart from a good one now is not the quality, which is assumed, but performance, safety and fuel economy. A car that can achieve all three is highly sought after. In the automotive market, performance, safety and fuel economy are sterling examples of:
A) order winners.
B) a needs assessment.
C) order qualifiers.
D) a mission statement.
A
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The Uniform Crime Reporting Program data includes information from all of the following sources with the exception of ______.
a. local b. state c. federal d. international
Japanese companies are less inclined to use this approach for selecting advertising agencies:
A) designate global agencies. B) designate local agencies. C) use of ads in-house. D) use of outside agencies. E) use of in-house marketing.