Interstitials are advertisements that pop up between changes on a Web site

The fact that Curves is designed to appeal to women of a certain age, education and income level, means that they are using:

A. demographic segmentation. B. psychographic segmentation. C. volume segmentation. D. geographic segmentation. E. behavioural segmentation.

Brendan is a new sales rep and is learning about his company's corporate culture. He will try to learn about the company's

A. Financial condition B. Service capabilities C. History D. Research and development efforts E. Technological capacity