Branch manager Hector establishes recycling goals for his branch to support the company's strategic goal of being a good environmental partner. What is Hector doing?

According to VALS, ________ have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work

They live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery. With many wants and needs, they are active in the consumer marketplace. Image is important to them. They favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices. A) Achievers B) Experiencers C) Makers D) Thinkers E) Believers

This provides advertisers a way to reach consumers with personal messages and offers designed to meet their specific needs and may utilize all types of media

A) end-product advertising B) infomercial advertising C) direct-response advertising D) segmented advertising E) niche advertising