What is the difference between pro-rata reinsurance and excess of loss reinsurance?

What will be an ideal response?

Pro-rata proportionately shares the premiums and expenses between the reinsurer and the primary company. When a loss occurs, the loss is shared in a similar fashion. In excess of loss coverage, the reinsurer only pays when the loss exceeds a predetermined level retained by the primary company.

Business

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Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling

A) quality ratios B) salesperson satisfaction rates C) marketing metrics D) retailer satisfaction indices E) customer feedback surveys

Business

A sunk cost is a cash flow that could be realized from the best alternative use of an owned asset

Indicate whether the statement is true or false

Business