Forecasting means identifying business, technological, political, economic, and other relevant trends that are currently affecting the business or that have the potential to do so in the future

At the stage of ________, salespeople and customized direct and interactive marketing enter the promotion mix. Messages are altered to influence customers to feel that they simply can't do without the item.

A. Attention B. Interest C. Desire D. Decision E. Action

In which of the following forms of countertrade do buyers and sellers directly exchange goods, with no money and no third party is involved?

A) buyback arrangements B) offsets C) barter D) sealed bids E) compensation deals