Which of the following is not an effective attention-getting technique for a persuasive message?

A) asking a rhetorical question
B) using a polite request
C) stating an unusual fact
D) making a statement that you and the reader will agree on
E) writing an unexpected statement

B

Business

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If the company has a clear value proposition, other than translating it into the country where recruiting is taking place, the recruiting message should stay the same.

a. true b. false

Business

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________

A) modified rebuy B) new-task situation C) straight rebuy D) dual distribution channel E) exclusive distribution channel

Business