Abbie begins her persuasive presentation with an attentiongetting device, then establishes which of the following steps,
according to Monroe's Motivated Sequence?
a. Esteem
b. Safety
c. Satisfaction
d. Surrealism
e. Need
e
Communication & Mass Media
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The primary-recency effect tends to heighten the accuracy of perception
a. True b. False
Communication & Mass Media
According to Rokeach, ______________ values can be described as desirable behaviors or modes of conduct that are related to and influence goal-oriented values
Fill in the blank with correct word
Communication & Mass Media