The ________ approach to crisis management requires firms to identify potential issues in advance and either eliminate the potential problem or devise a plan to manage it

What is the primary MPR purpose for a firm that sponsors a local marathon and requires employees to serve as volunteers at the event?

A) raising national interest in the local community B) providing media kits and takeaways to race participants C) testing the firm's new marketing campaign D) promoting healthy lifestyles choices within the community E) establishing personal contact between the firm and the community

The errors in a particular forecast are as follows: 4, -3, 2, 5, -1. What is the tracking signal of the forecast?

A) 0.4286 B) 2.3333 C) 5 D) 1.4 E) 2.5