What are the steps a prospective franchisee must take in order to acquire a franchise? What properties are generally licensed by franchisors?

What will be an ideal response?

A prospective franchisee must apply to the franchisor for a franchise. The franchise application often includes detailed information about the applicant's previous employment, financial and educational history, credit status, and so on. If an applicant is approved, the parties enter into a franchise agreement that sets forth the terms and conditions of the franchise. Franchise agreements do not usually have much room for negotiation. A franchisor's ability to maintain the public's perception of the quality of the goods and services associated with its trade name, trademarks, and service marks is the essence of its success. Most franchisors license the use of their trade names, trademarks, and service marks to their franchisees. Franchisors are often owners of trade secrets, including product formulas, business plans and models, and other ideas. Franchisors license and disclose many of their trade secrets to franchisees.