Yue became fascinated with America during the year she lived there when her father was the ambassador
Now she's bringing a taste of the country to her hometown in China—and earning big profits—with a fast food store boasting a famous U.S. brand name. What is Yue's likely endeavor?
A) joint venture
B) foreign subsidiary
C) foreign license
D) franchise
E) importer
Answer: D
Explanation: D) It is common for fast food companies to offer foreign franchises. The franchisees benefit from the brand recognition and company know-how, and pay a fee and percentage of profit to the U.S. company.
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Increasing consumer confidence in the perceived quality of a product fosters the product's
A) reputation value. B) relationship value. C) experiential value. D) symbolic value. E) economic value.
The conflict-handling techniques are characterized by two dimensions, cooperativeness and assertiveness. Assertiveness indicates the degree to which ________
A) one party attempts to satisfy his or her own concerns B) one party attempts to suppress the conflict C) the parties attempt to find a win-win solution D) one party attempts to satisfy the other party's concerns E) the parties are willing to involve third-party conflict resolution techniques