In addition to regular Alka-Seltzer, there is an Alka Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have a severe headache
The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.
A) full line strategy
B) downward line stretch
C) cannibalization strategy
D) undifferentiated strategy
E) upward line stretch
A
Business
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FOB destination refers to a situation where title to goods while in transit belongs to the ________
A) buyer B) seller C) transport agency D) insurance agency
Business
An alternate way to increase sales volume is to increase the usage rates among users by having consumers use the product in new ways
Indicate whether the statement is true or false
Business