The purpose of the interest section of a persuasive message is to
A) capture attention.
B) prompt the audience to imagine how the solution might benefit them.
C) increase the audience's desire to take the action recommended in the message.
D) get the reader to act immediately.
E) make acting on the requested action easy.
Answer: B
Explanation: B) Building interest is largely a matter of showing that the product you provide is relevant and useful in some way to your audience. Audience members should come away from the interest stage thinking, "That item might be useful to me."
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