A company's _____ includes all of the companies involved in all of the upstream and downstream flows of products, services, finances, and information, from initial suppliers to the ultimate consumer
a. assembly line
b. supply chain
c. service mix
d. marketing channel
ANSWER: b
A company's supply chain includes all of the companies involved in all of the upstream and downstream flows of products, services, finances, and information, from initial suppliers (the point of origin) to the ultimate consumer (the point of consumption).
Business
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Explain how customers are an important element of the service encounter
What will be an ideal response?
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