A 2007 Nielsen study concluded that
A) recommendations by celebrity spokespersons on television are the most trusted form of promotion.
B) consumers do not rely on recommendations in making purchase decisions.
C) online shoppers tend to lie when writing product reviews.
D) recommendations from consumers are the most trusted form of promotion.
E) mass advertising is still the most effective way to generate word-of-mouth.
D
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South Bay Manufacturing began business on January 1
During its first year of operation, South Bay worked on five industrial jobs and reported the following information at year-end: Job 1 Job 2 Job 3 Job 4 Job 5 Direct Materials 1,000 8,500 4,000 3,500 1,500 Direct Labor 12,000 20,100 13,000 12,000 800 Allocated Mfg. Overhead 1,700 6,600 2,500 7,500 200 Job completed: Jun 30 Sep 1 Oct 15 Nov 1 Not completed Job sold: Jul 10 Sep 12 Not sold Not sold N/A Revenues: 39,000 39,000 N/A N/A N/A South Bay's allocation of overhead costs left a debit balance of $1,400 in the Manufacturing Overhead account, which was adjusted to zero at year-end. What was the amount of gross profit earned during the year? A) $26,700 B) $2,400 C) $28,100 D) $22,900
An example of a keystone firm within a business ecosystem is
A) Apple and software application writers in the mobile platform ecosystem. B) GUESS and the fashion ecosystem. C) Citibank and the ATM ecosystem. D) American Airlines and the computerized reservation ecosystem. E) Nike and the athletic apparel ecosystem.