Phoenix Automated Retail Servicesspecializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for itinvariousproduction studios
Phoenixtherefore provides _____ for both consumers and the production studios.
a. contact efficiency
b. reciprocity
c. synergy
d. forward integration
ANSWER: a
In this scenario, Phoenixprovides contact efficiency for both consumers and the production studios.Retailers provide contact efficiency by reducing the number of stores customers must shop in to complete their purchases.
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A mobile phone manufacturing company observes that the main reason for an abrupt fall in their sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive
The findings prompt the company to adopt a new strategy. They redesigned the product models keeping the requirements of the end-user in mind. According to the expectancy value-model, the company's strategy can be termed as ________. A) psychological repositioning B) real repositioning C) competitive depositioning D) physiological depositioning E) prescriptive method
What is the optimal weekly profit?
A) $1000 B) $900 C) $800 D) $700