Persuasive messages often follow a specialized four-phase format called the
A) PDQ plan.
B) AIDA model.
C) ASAP model.
D) DEFF approach.
E) direct, indirect, emotional and logical appeal plan.
Answer: B
Explanation: B) AIDA stands for attention, interest, desire, action, which are the four phases for organizing conventional persuasive messages.
Business
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Indicate whether the statement is true or false
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People who are high in negative affectivity are likely to:
A) be managers. B) make superior decisions. C) function more effectively. D) be targets of aggression.
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