Briefly compare and contrast the three concepts of self-identity, personality, and lifestyle, explaining how each influences consumer buying behavior

What will be an ideal response?

Self-identity is an individual's understanding that he or she is unique. Unique self-identity leads to different behaviors relative to other individuals. Individuals tend to select products and services that are consistent with their perception of their self-identity. Personality is a sense of consistency, internal causality, and personal distinctiveness. Personality is expressed through behavior patterns. Consumers often select products and services that they perceive to fit their personalities. Lifestyle is a way of life expressed by how individuals spend their time and resources. Like self-identity and personality, an individual's lifestyle also influences his or her purchase decisions.