The proceeds from issuing additional Common Stock

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

A) unaided recall B) attitudinal measure C) pulsing D) gross rating points (GRPs) E) corrective advertising

Which of the following would be the best candidate to go virtual?

A) A multinational conglomerate B) A software company writing software for Windows applications C) A pharmaceutical company that produces the only product for treating a certain disease D) Any of these would be effective as virtual companies.