To be effective, varying the levels of abstraction within the speech involves combining both _____ and _____
Fill in the blank(s) with the appropriate word(s).
Answer: high abstraction (or the very general); low abstraction (or the very specific)
Communication & Mass Media
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Why did network radio begin to lose its audience after 1948?
a. Because of a decline in music quality. b. Because the government stopped granting radio licenses. c. Because of competition from television. d. Because of the Telecommunications Act of 1948.
Communication & Mass Media
The audience of the mediated message is the individual
Indicate whether the statement is true or false
Communication & Mass Media