What are the positive and negative effects of stress on individual performance?
What will be an ideal response?
Stress causes a variety of health problems. Medical consequences include heart disease and strokes, ulcers, physical problems, diabetes, and lung disease. Behavioral consequences include smoking, drug and alcohol abuse, accident proneness, violence, and appetite disorders. Family conflicts, sleep disorders, sexual dysfunction, and depression are some psychological consequences of stress. On the positive side, sometimes stress leads to improved performance as individuals respond with exceptional performance at times of potentially high stress.
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The number of times a member of a target market is exposed to a medium in a given span of time is commonly known as
A) reach. B) frequency. C) continuity. D) return on investment. E) syndication.
Very few purchases are guided by emotional buying motives
Indicate whether the statement is true or false