In a(n) ________ culture, people tend to attach more importance to personal goals than to the needs of the larger community
A) collectivist
B) individualist
C) democratic
D) demographic
E) sociocultural
B
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Hank is an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship with these customers would be the most profitable for him?
A) full partnerships B) basic relationships C) causal relationships D) club marketing programs E) inverse relationships
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Which of the following statements is (are) true regarding exclusions in life insurance contracts?
I. Life insurance policies are remarkably restrictive, including numerous exclusions. II. A life insurer may exclude death attributable to certain activities or hobbies disclosed on the application. A) I only B) II only C) both I and II D) neither I nor II
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