Terri believes that as an engineering major, she should not have to take classes in the "soft skills" such as verbal communication. Propose some reasons why Terri might benefit from

understanding why it's important to study verbal
communication -- even for engineering students.

What will be an ideal response?

Effective verbal communication is difficult without the words needed to
express our meaning. Previous chapters also referenced the overall importance of
competent communication skills in every field of work.

Communication & Mass Media

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According Edward Bernays, public relations campaigns should be designed to do which of the following?

A. primarily help the client B. primarily help the press C. primarily serve the general public D. establish mutually beneficial relationships for the company and various publics

Communication & Mass Media

Communicating ethically requires you to

A. point out your classmates' mistakes. B. help your classmates toughen up. C. help your classmates feel safe from ridicule. D. ignore stage fright in your classmates.

Communication & Mass Media