Explain the concept of normative beliefs.

What will be an ideal response?

Normative beliefs are the second predictor of intentional behaviors. Responses should note that they are your perceptions about what others in your social network expect you to do. Behavioral intention is not formed by beliefs about all others in our social network but only our valued others. A disliked associate is unlikely to persuade us to behave in a particular way, but a respected colleague is likely to have that power. In addition to the value you place on others in your network, the theory suggests you must also consider the motivation to comply with these others. Some people are conformists and likely to succumb to peer pressure because of their people-pleasing ways. Others rebel, intentionally doing the opposite of what even valued others expect of them.