Test markets are used for all of the following except:
A) study promotions and premiums.
B) test emotional reactions to marketing campaigns.
C) set prices.
D) study new product acceptance.
B
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Which of the following would be considered a secondary decision-maker?
A) a credit department staffer employed by the same company as the salesperson B) the administrative assistant who works for the CEO of an established customer C) a shipping department worker employed by the same company as the salesperson D) the secretary who provides support services for the sales staff E) the accounts payable clerk who works for the vendor
The yield curve is typically ________, meaning that the annualized interest is higher for debt securities with longer terms to maturity
A) upward sloping B) horizontal C) downward sloping D) vertical