Which of the following is not a major business trend in e-commerce in 2016-2017?
A) Mobile e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
C) On-demand service companies garner multi-billion dollar valuations.
D) Mobile advertising continues to grow at astronomical rates.
B
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If a payback period for a project is greater than its expected useful life, the
a. project will always be profitable. b. entire initial investment will not be recovered. c. project would only be acceptable if the company's cost of capital was low. d. project's return will always exceed the company's cost of capital.
In Party People's marketing plan, two of the company goals are "Achieve growth rate in sales of 15% for the year 2013" and "Maintain a gross margin of 40% each month." As indicated by these two examples, an objective should be ________
A) measurable B) general C) creative D) company-wide E) set by management