What is a marketing strategy? How do marketing strategies help firms?
What will be an ideal response?
Marketing strategy refers to the marketing logic by which the company hopes to create this customer value and achieve these profitable relationships. A company decides which customers it will serve (segmentation and targeting) and how (differentiation and positioning). It identifies the total market and then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments. Guided by marketing strategy, a company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment.
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A) Hazardous hobby B) Hazardous occupation C) Commercial aviation D) War"
Home security services and accounting services are classified as ________
A) tangible services performed on the customer B) intangible services performed indirectly on the customer C) tangible goods delivered to the customer D) tangible services performed on the customer's possessions E) intangible services performed on the customer's possessions