How does market segmentation provide value to marketers?

A. By allowing more efficient marketing and by bringing more value to the customer
B. By marketing with the least amount of advertising funds possible
C. By communicating one message to all existing segments
D. By reaching the broadest group of customers possible

A. By allowing more efficient marketing and by bringing more value to the customer

Business

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It is important that the ERP system ________ as the company grows and changes

A) develops B) evolves C) decreases in scope D) remains static

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Which of the following assets is a part of human capital?

A) business processes B) interview techniques C) patent documents D) contracts

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