The Pillsbury Bake-Off contest currently requires entrants to submit their recipes via an online form at the company website. What is one way Pillsbury could use YouTube to easily increase consumer interaction for the contest?

a. Announce the contest on Facebook with multiple, animated posts.
b. Require entrants to upload one how-to recipe for subscriber voting.
c. Launch a multi-platform, two-month long contest with weekly entries.
d. Exploit Snapchat’s expiring content feature share the contest rules once per week.

b. Require entrants to upload one how-to recipe for subscriber voting.

Communication & Mass Media

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________ is an excellent defense against a legal claim; however, the defendants are not always required to prove it

a) Truth b) Damage c) Fault d) Privacy

Communication & Mass Media

Match the following terms to their meanings

1. _____ a claim with no evidence 2. _____ y & z 3. _____ The legislator has compared things that are not, in fact, similar. 4. _____ is being reasonably cautious in making his claim 5. _____ bandwagon appeal A. Ron qualified his claim, stating: "The best way to decrease the dropout rate of high school students seems to entail providing more personal attention for each troubled student." The reasonable listener would conclude that Ron _____. B. In Bill's speech, he argues: "Senator Alexander deserves our vote for re-election. His support grows with every poll. More and more people are saying 'We're for Alexander!' You should too." This "argument" is an example of which logical fallacy? C. Simone proposed that the community "implement a community policing program with officers on bicycles who frequently stop and interact in a friendly manner with citizens." What might comprise the best type of evidence Simone could use for this proposed policy, given that there is no "direct evidence" since the program hasn't yet been tried by her community? D. When one legislator introduced a bill to ban a particular pesticide, based on studies that linked it with cancer deaths, another legislator argued: "If we follow your logic, then we should also outlaw automobiles on the grounds that cars kill people!" How should we evaluate this legislator's statement? E. In a speech to convince his fellow citizens that they should pass the bond issue which would fund building a new school, the man stated: "Our current school is inadequate as well as unsafe." This man's statement, alone, represents:

Communication & Mass Media