If a reporter misquotes you in a story, you should demand a retraction

What is the starting point in creating a marketing mix?

a. price b. product c. distribution channel d. production line

A major benefit of the lifetime customer value (LCV) and profitability analyses is to permit the marketing manager to make informed decisions about:

A) which customers to target. B) where to find new customers. C) which customers to keep. D) which competitors to avoid.