While giving responses to a survey, a respondent discovered that the interviewer nodded her head whenever he expressed a favorable opinion about the issue being discussed. Sensing that the interviewer wanted to hear positive things, he started distorting his responses to please the interviewer. This major disadvantage of the person-administered surveys is referred to as:

a. response adaptability.
b. rapport response.
c. interviewer-respondent interaction error.
d. interviewer projection.
e. respondent desirability bias.

Answer: c. interviewer-respondent interaction error.

Business

You might also like to view...

Economic Obsolescence in a property is generally

A. a type of depreciation that is incurable B. a result of poor maintenance C. due to architectural faults D. caused by the aging process

Business

In a goal programming model, the terms in the objective function are summed to determine the maximum profit or minimum cost

Indicate whether this statement is true or false.

Business