In a study of stereotypes typically held by African Americans and Caucasians about each other, Leonard and Locke found that
A. Caucasians had more negative impressions of African Americans.
B. persons in each of these categories held equally negative stereotypes about the other.
C. these stereotypes do not affect communicative behavior between persons in the two categories.
D. there is good reason to think such stereotyping will soon end.
E. they perceive each other as threatening and have generally negative evaluations of each other.
Answer: E
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The FCC’s new procedure for encouraging broadcast station ownership by small businesses, minorities and women is
a. bidding credits. b. category quotas. c. diversity preferences. d. comparative evaluations of proposed programming.
The idea that rhetorical action in not a one-shot event but a process is related to the rhetorical purpose of
A) explaining. B) formulating belief. C) initiating action. D) maintaining action.