Which of the following is true of operations-oriented pricing?
a. It involves maintaining a fixed price for a product or a service throughout the year.
b. It focuses on maximizing the surplus of income over costs.
c. It seeks to match supply and demand by varying prices.
d. It tries to maximize the number of customers using a service by improving its quality.
ANSWER: c
Operations-oriented pricing seeks to match supply and demand by varying prices. For example, matching hotel demand to the number of available rooms can be achieved by raising prices at peak times and decreasing them during slow times.
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