________ aims to create liking, preference, conviction, and purchase of a product or service
A) Corporate advertising
B) Reminder advertising
C) Persuasive advertising
D) Reinforcement advertising
E) Informational advertising
C
Business
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Media buys are normally made by:
A) the creative B) the account executive C) the traffic manager D) a media service company
Business
The XYZ Company ranks its employees from the best performer to the poorest performer, and the employee with the best performance receives the highest ranking. What type of performance appraisal method is used by this company?
A) comparison system B) trait system C) behavioral system D) goal-oriented system
Business