Click-throughs remain the primary method used to measure the impact of online advertising

To respond to these cost reduction pressures, firms need to lower the costs of ____________

Fill in the blank(s) with the appropriate word(s).

The prices of 1, 2, 3, and 4-year zero coupon government bonds are 95.42, 90.36, 85.16, and 78.81, respectively. What is the par coupon on a 4-year coupon bond selling at par?

A) 5.02% B) 5.43% C) 5.81% D) 6.06%