Which of the following are true?
A. A higher current ratio means more safety in the short term
B. A high current ratio means you can’t go bankrupt
C. Too high a current ratio means you may have too much invested in short-term assets, which may hurt your long-term profitability
D. A higher current ratio is better
Answer:
A. A higher current ratio means more safety in the short term
C. Too high a current ratio means you may have too much invested in short-term assets, which may hurt your long-term profitability
D. A higher current ratio is better
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The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________
A) data warehousing B) data mining C) database marketing D) participatory marketing E) permission marketing
Rick is risk manager of Herald News, a daily newspaper in a competitive market. Rick wants to make sure that if Herald's printing facility is damaged or destroyed, the paper will continue to be published
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