Public relations practitioners should maintain a healthy knowledge of current events MOSTLY because ________
A) they may need to put that knowledge to work for a client or employer
B) it makes for a much more interesting professional life
C) it demonstrates how management can shape policy
D) they may need to "spin" the news on behalf of their employer
A
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The traditional nonstatutory rules regarding accountant's liability to third parties for negligence
A. Remain substantially unchanged since their inception. B. Were more stringent than the rules currently applicable. C. Are of relatively minor importance to the accountant. D. Have been substantially changed at both the federal and state levels.
In advertising, reach is a measure of the percentage of people in the target market who are exposed to an ad campaign during a given period of time
Indicate whether the statement is true or false