Based on ________, managers develop objectives, strategies, and programs for the product, product line, or closely related group of products
A) data analysis
B) historical data
C) final audit
D) industry norms
A
Business
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________ are a method for tracking what computer users do at various websites and which sites they visit
A) Projective techniques B) People meters C) Predictive techniques D) Cookies E) Search engines
Business
________ uses a firm's flexible processes to generate a wide variety of personalized services or products at reasonably low costs
A) Mass customization B) Channel assembly C) Postponement D) Forward integration
Business