Discuss the separation of presentation and content, in terms of both CSS and the tasks and responsibilities of developing a Web site.

What will be an ideal response?

Separating the presentation from the content facilitates teamwork in Web design. Content refers to the actual information that is presented. There's a saying in media that "Content is king." Without good content, people will not return to view the Web site. But some would also say that "Presentation is queen." If you can't find the content, or if it's not clearly displayed, you won't return to the Web site either.

Using external CSS style sheets, the overall presentation of a Web site can be designed separately while the content is still being developed. Individual Web pages may need some specific styles, which can be addressed using embedded style sheets. Imagine a large Web design project that has dozens of Web pages. It could be a Web site for a small retail store, a high school, or a non-profit organization. Perhaps there are several people who would like to help develop the Web site, all with different skills and talents. One way to divide the development into tasks that could be done separately would be to assign roles like the following to individual team members:

• Project manager-Oversees development of the entire project, including storyboard and development timeline
• Content developer-Creates the content and some basic Web pages that are not stylized
• Graphic artist-Creates the images, buttons, logos, and other art
• CSS developer-Develops the CSS style sheets that will be linked to the individual
Web pages; might design the layout and style individually, or may work with the graphic artist to design the "look" together