Some toothpastes advertise that they fight cavities. Others promote tooth whitening. Labeling toothpastes in this way is an example of what kind of consumer marketing segmentation?
A) geographic segmentation
B) user-rate segmentation
C) benefit segmentation
D) demographic segmentation
E) psychographic segmentation
Answer: C
Explanation: C) Benefit segmentation divides the market by benefits that people seek in a product.
Business
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What will be an ideal response?
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Approximately half of all employees at ABC Manufacturing are union members. Which of the following is ABC Manufacturing required by law to do with the labor unions?
A) bargain with them in good faith B) make concessions to them C) help them organize activities D) pay dues for their new members
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