Which of the following demonstrates the real value of a company's marketing research and information system?
A) the amount of data it generates
B) the variety of contact methods it uses
C) the tools it uses to gather information
D) the quality of customer insights it provides
E) the type of sampling plan it follows
D
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Which of the following would be considered a latent defect in the property?
A. A house that needs to be painted B. Carpet that needs to be replaced C. A water leak in a wall covered by paneling D. A bathroom faucet that drips water
Two music students at one of the local schools the Treble Clef services have created a "Fans of Treble Clef" page on Facebook. More than 100 current and former students have joined the Facebook group. This is an example of ________
A) search marketing B) user-generated content C) classified advertising D) banner advertising E) mobile advertising