A major fruit juice manufacturer failed in its attempt to engage in price discrimination between students and all other consumers. What is the most likely explanation for this failure?
a. There was nothing to prevent the students from reselling the fruit juice to other consumers.
b. The two groups of consumers have different demand elasticities for fruit juice.
c. The cost of producing the product is relatively high.
d. Market demand for fruit juice is inelastic.
A
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