Which of the following refers to the sum of the exposures to the entire media placement in a media plan?

a. Gross impressions
b. Single-source
c. Big data
d. Micro-target

a

Business

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Alfredo Co. has collected the following per unit data:

Direct labor $8 Variable selling and admin. $3 Direct materials 5 Fixed overhead 1 Variable overhead 4 Fixed selling and admin. 7 The markup percentage is 120%. What is the markup amount under the variable-cost approach? a) $21.60 b) $24.00 c) $33.60 d) $20.40

Business

An _______________________ is any claim, right, or interest held by a party who is not the legal owner of the property; a nonpossessory interest.

Fill in the blank(s) with the appropriate word(s).

Business