Which of the following refers to the sum of the exposures to the entire media placement in a media plan?
a. Gross impressions
b. Single-source
c. Big data
d. Micro-target
a
Business
You might also like to view...
Alfredo Co. has collected the following per unit data:
Direct labor $8 Variable selling and admin. $3 Direct materials 5 Fixed overhead 1 Variable overhead 4 Fixed selling and admin. 7 The markup percentage is 120%. What is the markup amount under the variable-cost approach? a) $21.60 b) $24.00 c) $33.60 d) $20.40
Business
An _______________________ is any claim, right, or interest held by a party who is not the legal owner of the property; a nonpossessory interest.
Fill in the blank(s) with the appropriate word(s).
Business