Answer the following statement(s) true (T) or false (F)

1.An ad does not have to be seen or heard for it to be effective.
2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser.
3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.
4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense.
5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.

1.false
2.true
3.true
4.false
5.true