If Chris and his coworkers work together to design a new ad campaign, they are demonstrating

The repeated use of non-human objects, such as a shoe or a belt, as the preferred or exclusive method of achieving sexual excitement is known as ______

a. sexual dysfunction c. pedophilia b. fetishism d. voyeurism

Research by Baron et al. (1996) on the importance of accuracy indicates that the more important it is for people to be accurate, the

a. less likely it is that people will conform, regardless of how clear the correct answer is. b. more likely it is that people will conform, regardless of how clear the correct answer is. c. more people conform if the correct answer is ambiguous and the less people conform if the correct answer is clear. d. more people conform if the correct answer is clear and the less people conform if the correct answer is ambiguous.