What are the implications for marketers given that mobile users spend over 70% of their smartphone time using apps and that on average, users only use about 26 apps a month?
What will be an ideal response?
The implications for marketers are quite clear: if consumers are primarily using apps rather than browsing the Web on their mobile devices, marketers need to place ads in apps where most of the action is for attracting consumers, and that means social, entertainment, and game sites. Second, if mobile consumers only use, on average, 26 apps, then marketers need to concentrate their marketing in these popular apps, let's say, the top 100. Niche marketers, on the other hand, can concentrate their ads in apps that support that niche. A distributor of diving equipment, for instance, could place ads in apps devoted to the diving community. There may not be many users of the app, but those who do use it are highly motivated on the topic. Another implication for marketers is that rather than focus on mobile display ads that are difficult to read, the best ad may be an app that directly serves customer interest or an ad in an app that is precisely targeted to the consumer's current activities and interests. For instance, ads in newsfeeds, or pre-roll ads prior to music or video, will do much better than display ads placed elsewhere.
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In appraising a property with two bathrooms, the appraiser used a comparable property with 2 1/2 baths. The appraiser should:
a. add the cost of the half bath to the subject property. b. deduct the cost of the half bath from the sale price of the comparable property. c. disregard the difference since it is insignificant. d. add the cost of the half bath to the comparable property.
Which of the following statements is true of the free-rider problem?
a) higher the cost of organizing, the more serious the free-rider problem b) bundling together nonmarket action and services for interest group members increases the free-rider problem c) free-rider problem does not affect the funds available for nonmarket action d) higher the costs of collective action, the less prevalent the free-rider problem