The process of deciding how to allocate company's time among prospects and customers is called ________
A) targeting
B) prospecting
C) allocating
D) dispersing
E) delegating
A
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As a marketing controller of a company, you have been asked to create a stakeholder-performance scorecard that tracks the satisfaction of various constituencies who have a critical interest and impact your company's performance
List four constituencies that might be included.
Why is market segmentation more effective than treating a large market as a single entity?
A) Products do not need to be differentiated if the markets they serve are segmented. B) Measurement of sales becomes easier in a segmented market. C) The cost involved in transportation and manufacturing is greatly reduced in a segmented market. D) Segmentation allows a company to cater to the unique needs of each segment.