Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?

Strategy and tactics need to be evaluated _____

a. on a continuous basis b. yearly c. during a retail audit d. prior to evaluating a retail unit for sale

All of the following statements about term insurance policies are true except:

A) provide protection only for a temporary period of time B) often can be renewed for additional periods without evidence of insurability C) often can be converted to a permanent life insurance policy D) have a cash value that can be taken by the policy owner if she wishes to terminate coverage early