What is the purpose of a database?
What will be an ideal response?
The purpose of a database is to keep track of things. Lists of data involving a single theme can be stored in a spreadsheet; while lists that involve data with multiple themes require a database. Thus, the purpose of a database is to keep track of things that involve more than one theme.
Business
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Which of the following, also known as prospecting, is the identification of those firms and people most likely to buy the seller's offerings?
a. lead generation b. lead qualification c. referral calling d. cold calling
Business
Big data presents marketers with big opportunities
Indicate whether the statement is true or false
Business